We’ve got an incredible franchise leadership team of home care and franchise industry professionals that are excited to help you grow your new business.
As an extension of our franchise leadership, we have a proven National Director system that provides you with a high level of regionalized support. Through this program, you’ll have a leader, mentor, business coach, team builder, and first responder to help you when you need it. Your dedicated team is available around the clock and committed to your success as a franchisee.
With our brand, you’ll have access to dedicated professionals to review your business plan and participate in coaching sessions. Our National Directors also serve as home care and assisted living consultants. This allows them to bring you the latest information and resources to help you as you build your home care business.
An experienced franchise professional, Jake Brown joined Always Best Care Senior Services as Chief Operating Officer in November 2010. Previously, Mr. Brown was Senior Vice President of Operations for Cartridge World; prior to that, he was Chief Operating Officer of Cartridge World Northern California and Chief Executive Officer of Cartridge World Hawaii. With more than 25 years of experience in franchise and dealer network businesses in six different industries, he has held various senior management positions with companies as T-Mobile, ePhones, California Closets, Round Table Pizza, and ComputerLand.
Mr. Brown has the rare experience of having been a franchisee, a master franchisee and a corporate executive. He brings a level of commitment to the operations of a franchise organization that understands the perspective of each discipline. He is a graduate of the University of California Berkeley.
Sheila Davis is a Certified Home and Health Care Executive and has experience spanning over 30 years that includes regulatory, compliance and administrative aspects of the home health, pediatric home health and therapy, community care, private duty nursing and personal assisting services. Sheila joined Always Best Care as a National Director in 2016 and later was awarded the position of Senior Vice President of Operations in November 2018. She was later awarded the position of Chief Operating officer in March of 2025.
Mrs. Davis is an accomplished Healthcare administration executive with comprehensive experience directing successful operational strategies and driving academic and research facility. Her background includes extensive years of excellent experience overseeing healthcare operations while spearheading financial reporting and management, budgeting, staff recruitment, revenue generation, and service line expansion. Mrs. Davis was one of HomeCare University’s inaugural class, earning her certification as a Certified Home/Hospice Care Executive (CHCE). Additionally, she excels at propelling healthcare initiatives and policies while driving optimal facility efficiency and productivity within multimillion-dollar businesses. Ms. Davis serves on the NAHC Strategic Planning Committee, Advisory Council, Quality Data Implementation Committee, Rural Advisory Council, Finance Committee & Home Care Workforce Action Alliance; PDHCA Advisory Board; HCAOA Medical Advisory Board, Quality Data Review Committee & VA Committee; TAHC&H Board of Directors, Government Affairs Committee, Private Pay Committee, Clinical Practice Committee, and Community Care Services Committee. She is also a founding member of the Home Care Action Alliance; member of the Texas State Preventive Health Advisory Committee (SPHAC); serves on the WellSky Home Client Advisory Board; and is an ACHC Certified Consultant.
Rachel Vaughn joined the Always Best Care executive team in May 2026 as Chief Marketing Officer (CMO). With more than 20 years of marketing leadership experience, she has held executive and senior leadership positions across leading franchise and multi-unit consumer brands, bringing extensive expertise in brand strategy, franchise marketing, customer acquisition, digital transformation, customer experience, analytics, and marketing technology.
Prior to joining Always Best Care, Rachel served as Chief Marketing Officer of Salon Lofts, a private equity-backed salon suite platform. Previously, she held senior marketing leadership positions with Sola Salon Studios, WellBiz Brands, Floyd’s 99 Barbershop, and Smashburger, where she led marketing initiatives across nationally recognized beauty, wellness, restaurant, and service brands.
Throughout her career, Rachel has partnered with executive leadership teams, franchise owners, and private equity investors to strengthen brands, support business growth, and build scalable marketing organizations. Raised in a family of entrepreneurs and small business owners, she developed an early appreciation for the impact of local business ownership—a perspective that continues to shape her passion for supporting franchise owners and the communities they serve.
Rachel is a graduate of Colorado State University, where she earned a Bachelor of Science in Marketing.
As an experienced marketer, Larry J. Miramontes brings 30 years of experience in the finance, entertainment, sports management and the renewable energy industry. Mr. Miramontes provides a wealth of knowledge in strategic planning, communications, branding, market research, franchising and strategic partnerships. Prior to joining Always Best Care, Mr. Miramontes was the VP of Marketing for Roni Deutch Tax Center franchise system from 2008 to 2011.
In his earlier career, Mr. Miramontes served as a Marketing Manager and Sales and Marketing Director with Six Flags Theme Parks and Raging Waters water parks in Northern California. Mr. Miramontes is actively involved in youth sports and is a graduate of the University of California, Davis, and possesses an MBA from Golden Gate University.
Lisa Hafetz has extensive experience providing financial education, conducting annual benchmarking studies and establishing and facilitating franchisee financial performance groups for companies such as Granite Transformations, where she created a financial consulting department to drive improved profitability for unit operators. Lisa joined Always Best Care in 2022 as the Vice President of Franchise Financial Management, however, prior to that time, she was facilitating financial performance groups with us since 2017.
Prior to joining Always Best Care, Lisa owned a consulting and coaching business, working with both larger corporations and small business owners. She also worked with Profit Mastery as a presenter and facilitator, which is how she first became involved with the senior services brand.
Mr. Hillman joined Always Best Care in February 2025, and is a proven leader in development and marketing, with over 22 years of experience as a franchisee, regional developer, and franchisor development leader. He has worked with franchise brands in the service, health and wellness, and QSR industries. These brands have included Massage Envy, Hammer and Nails Grooming Salon, Wow Wow Lemonade, and Central Bark Doggy Daycare. While at these growing and emerging brands he oversaw double digit franchisee growth. Prior to being a franchisee and franchisor member, Mr Hillman worked in account management and staffing for Boeing as well as City Management outside of Chicago, IL. Hillman will lead the brand’s aggressive national growth strategy into new and existing markets across the country.
As one of the fastest-growing multi-revenue senior care franchises in the US and Canada, now is an ideal time to join our award-winning brand as a franchisee. Find out more in this guide.
